The COVID-19 pandemic brought about rapid changes for many types of businesses, especially pharmacies. In addition to providing their standard duties during the pandemic, such as administering the vaccines, pharmacies across the country still have the same mission — to provide essential and at times, lifesaving products to their customers, wherever they are.
Last year, a lot of independent pharmacies encountered an increase in demand as customers turned to their local pharmacists for medical help and advice, due to the limited accessibility of their doctors as a repercussion of the pandemic. Now that restrictions have been lifted across the country, many pharmacy care services are evolving to meet market needs brought on by COVID-19.
As a result of the pandemic, CVS saw a 10-fold increase in pharmacy home deliveries in the first three months of 2020. Across the US pharmacists, consumers and patients of all ages appeared more comfortable and willing to engage digitally than before. Exercising virtual capabilities from digitally chatting with their local pharmacist to transferring chronic medications from retail to home delivery.
Industry experts say that younger patients, with fewer prescriptions and accustomed to ordering online, are likely to embrace technology like telehealth and stick with it. And for patients who simply aren’t able to visit a pharmacy on their own, home delivery is a necessity, not just a convenience.
More and more independently owned pharmacies are beginning to explore ways to deliver prescriptions that are flexible, affordable, and don’t significantly add to their organizational workload. Unlike other businesses, pharmacies must maintain medication integrity in transit and also comply with the additional standards of HIPAA, which mandate certain procedures to ensure patient privacy.
However you look at it, locally-owned pharmacies are struggling to compete against the large chain stores. It’s time to join the health tech revolution, in leveraging new technologies and strategies in order to advance and level the playing field.
Rx Delivered Now enables and connects pharmacies with HIPAA-trained, background-checked drivers to ensure patients’ privacy and safety. We have taken the guesswork out of prescription delivery - we provide not only compliance, but also transparency and communication to both the pharmacy and patients, hence supporting businesses’ reputations and driving patient adherence through our platform.